This health club wants you to workout without checking yourself out.
One gym is going to drastic measures to show its members that loving yourself isn’t just about appreciating the exterior.
On Monday Blink Fitness, a gym based around New Jersey and New York, said it would be covering its Manhattan locations’ mirrors each Monday from now on in a bid to encourage better positive body image among its patrons.
The ‘Monday Without Mirrors’ concept is all part of Blink’s ‘Every Body Happy’ campaign which has deliberately gone live during the US summer to push the idea that ‘swimsuit season’ is for everyone.
“With ‘swimsuit season’ getting into full swing, we want our members to shift their summer fitness goals to feeling healthy and confident versus chasing the perfect ‘summer body, ‘” Ellen Roggemann, Vice President of Marketing for Blink Fitness told InStyle.
And while the reaction to the one-day-a-week mirror blackout has been mostly positive, one concerned Facebook user commented on Blink’s page that, “it’s kind of hard to make sure one is using proper form without a mirror. And considering that your gym actively markets to beginning lifters, it’s really odd that you’d make an issue of this, especially if it’s just for the sake of alliteration.”
Roggemann responded by noting the concern was fair, but said the move was justified because it has far reaching symbolic rationale behind it.
“Mirrors in health clubs and gyms are great tools to check form to ensure you are doing exercises correctly,” said Roggemann. “Yet, regardless of shape, size, or fitness level, the mirror can serve as a distraction when we focus too much on how we look, comparing ourselves to others around us.”
Blink also reminded its members via Facebook that mirrors would be on full display for the rest of the week.